The Lion symbol and icon has always been closely linked to the history of the Deinhard family. In 1772, Johann Friedrich Deinhard was born in the inn “Zum Löwen” (The Lion), which was owned by his father. In 1876, The Lion became a protected trademark, and has been present in some form on the Deinhard labels ever since. It symbolizes the strength, nobleness and the modern courage of the Deinhard brand. In the new design, the Deinhard Lion or “King of Animals” defines our new more modern look and provides a strong and distinctive iconic asset – synonymous with Wines that Reign.