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Johnnie Walker Red Label is crackling with spice and bursting with vibrant, smoky flavours. It’s a blend that combines light whiskies from Scotland’s East Coast and more peaty whiskies from the West, creating an extraordinary depth of flavour. Johnnie Walker Red Label tumbles onto your palate with the freshness of spray from a breaking wave, bringing the unmistakable zing of aromatic spices - cinnamon and pepper - fizzing over the centre of your tongue. There’s a suggestion of fruity sweetness, like fresh apple or pear and a mellow bed of vanilla, before the Johnnie Walker signature of a long, lingering, smoky finish.
For one young man named John Walker - the proprietor of a grocer's in Kilmarnock - this wasn't good enough. He wanted his customers to enjoy the same quality and flavour time after time after time. So he began to blend them together until he produced a whisky he was happy to put his name to.